Reporting & Analysis

eservices performance undertakes its strategies with a Return on Investment focus. The reporting and analysis needs to support the objectives. This includes the ability to track activity right through to final conversion. A lot of reporting platforms only track "token" conversion points but having the ability to track actual conversions and purchase values allows a more accurate level of optimisation and refinement, leading to greater efficiencies and return on your spend.

In today's competitive online marketing landscape, it is critical to be able to quickly collate and measure your marketing Return on Investment without having to spend time merging cost and sales data from multiple points for decision making.

Our reporting is designed to save you time and allow you to be best placed to make decisions when necessary in this rapidly changing environment. Our reporting combines click and cost data from multiple channels in addition to sales data from your website or site centric analytics, into one interface.

Figure 1: The iterative process of modelling & decision making.