Website Analytics

A large level of investment and effort is being made by organisations to market their products and services in an attempt to capture a slice of the enormous online market. What is often unknown is how effective each of the various advertising methods are.

eservices performance has the ability to independently assess the contribution being made by each of your current advertising mediums and compile into a single platform for analysis and decision making, ensuring you are receiving the greatest Return On Investment (ROI). Strategic business decisions need to be based on data and analysis rather than assumptions. It therefore becomes critical to not only know how visitors find their way to your website but more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest ROI.

eservices performance can provide our clients with customised campaign tracking as a means of maximising your results by breaking down your website statistics to a granular level, whilst incorporating your natural search, paid search advertising, paid inclusion, display advertising etc.